I just finished a small project creating an email marketing campaign for a local financial company. They wanted to inform CPAs and financial planners of their capabilities so that said professionals would refer clientele. My clients had created a small list of contacts through sign ups at workshops they teach. They wanted to be able […]
Vint Cerf, one of the fathers of the internet, is always an enjoyable companion. At a recent conference, he really nailed the shift that marketing needs to make in the next few years: What Google has learned about advertising is that people don’t treat information as annoying advertising if they’re actually interested in the information. […]
Joel is a writer based in Portland Oregon. Joel has been writing about technology since before technology was technology. When he started writing business to business communication, everyone was a-buzz about the invention of bronze. Now we need to explain how software as a service adds value to the enterprise and what our “solution” is. […]