Joel Byron Barker

A writer with a toolbox chock full of pegs both square and round.

Archive for February, 2010

Trust and Toyota: What is Brand These Days?

Wednesday, February 17th, 2010

While scraping the last of the coffee grounds out of the grinder, trying to maximize that pot of coffee this morning, I heard an NPR Morning Edition segment on how people’s trust of Toyota is irrationally affected by incidences such as the recent recall. ¬†Apparently, people’s feelings about brands is more than¬† their desire to […]