Joel Byron Barker

A writer with a toolbox chock full of pegs both square and round.

Archive for February, 2009

Email Marketing for Everyone

Thursday, February 19th, 2009

I just finished a small project creating an email marketing campaign for a local financial company. They wanted to inform CPAs and financial planners of their capabilities so that said professionals would refer clientele. My clients had created a small list of contacts through sign ups at workshops they teach. They wanted to be able […]

Vint Cerf as marketing guru

Sunday, February 15th, 2009

Vint Cerf, one of the fathers of the internet, is always an enjoyable companion. At a recent conference, he really nailed the shift that marketing needs to make in the next few years: What Google has learned about advertising is that people don’t treat information as annoying advertising if they’re actually interested in the information. […]

Alright, he gets it.

Tuesday, February 10th, 2009

Joel is a writer based in Portland Oregon.  Joel has been writing about technology since before technology was technology.  When he started writing business to business communication, everyone was a-buzz about the invention of bronze.  Now we need to explain how software as a service adds value to the enterprise and what our “solution” is.  […]