Vint Cerf as marketing guru
by joel - February 15th, 2009.Filed under: Joel gets it, Marketing in these modern times.
Vint Cerf, one of the fathers of the internet, is always an enjoyable companion. At a recent conference, he really nailed the shift that marketing needs to make in the next few years:
What Google has learned about advertising is that people don’t treat information as annoying advertising if they’re actually interested in the information.
I agree. And it is why I am comfortable working in modern marketing projects. Since the audience has so much more control over the message, advertising has to be related to the audience’s interests. Instead of being intrusive, marketing can be a service to the audience.
Read the entire article at the fantastic site Read Write Web.
It is one of the reasons that I advocate for the use of training as marketing. Provide valuable information to your audience that simultaneously shows how your product or service works for them.